CATANDUANES, February 13, 2024 – As part of the program’s marketing initiatives to support farmer-beneficiaries in maintaining a sustainable source of income, twelve (12) farmers associations (FAs) under the Department of Agriculture – Special Area for Agricultural Development (DA-SAAD) Program participated at the 78th Catandungan Festival Trade and Tourism Fair at the Provincial Capitol grounds in Virac, Catanduanes.
Through continuous monitoring activities and partnership with the Provincial Local Government Unit (PLGU), SAAD Phase 1 and Phase 2 beneficiaries were able to showcase their products in the said festival resulting in sales amounting to Php 23,158.00. Exhibited products came from the program’s poultry, High Value Crops (HVC), rice, and organic agriculture production packages which were distributed to the associations.
The Catandungan Festival Trade and Tourism Fair is part of the province of Catanduanes’ founding anniversary celebration. The event serves as a platform for local exhibitors to showcase their products, providing a vibrant display of the rich cultural and economic growth of the province, through the collaborative efforts of the Department of Trade and Industry (DTI)-Catanduanes, the Provincial Tourism Office, and the Provincial Governor’s Office.Table 1. Phase 1 Farmers Association
| Name of Association | Products | Unit Price (Php) |
Quantity Sold | Total (Php) |
| Cagraray Poultry Raisers Association | Fresh Eggs | 240.00/tray- large 250.00/tray- assorted |
2 Large trays 2 assorted trays |
980.00 |
| San Vicente Duck Raisers Association | Fresh Duck Eggs Mungo Brown Rice Banana (pulutan) Banana (kalibo) |
240.00/ tray 100.00/kilo 60.00/kilo 25.00/ kilo 25.00/kilo |
1 tray 4.25 kgs. 5kgs. 3.3kgs. 11.8 kgs. |
240.00 425.00 300.00 83.00 295.00 |
| San Marcos Vegetable Farmers Association | Cassava Taro Banana(kalibo) Lemon Papaya Sweet Potato Lemon Grass |
35.00/kg 35.00/kg 40.00/kg 10.00/pc 35.00/kg 35.00/kg 10.00/pc |
18.3 kgs 8.7 kgs 13.3 kgs 16 pcs. 6.5 kgs. 8 kgs. 5 pcs. |
640.00 306.00 529.00 165.00 228.00 280.00 50.00 |
| Paniquihan Poultry Raisers Association | Salted Eggs Fresh Duck Eggs |
65.00/ 6 pcs 240.00/ tray |
16.5 packs 4 trays |
1,070.00 960.00 |
| Total | 6,551.00 |
Table 2. Phase 2 Farmers Association
| Name of Association | Products | Unit Price | Quantity sold | Total (Php) |
| Sibol Farmers Association | Upland Kangkong Ampalaya |
10.00/ tali 80.00-100.00/ kilo |
5 tali 43.6 kgs. |
4,236.00 |
| San Nicolas Farmers Association | Pole Sitao Okra |
50.00/kgs 35.00/kgs |
4.4 kgs. 11 kgs. |
605.00 |
| Sicmil Poultry Farmers Association | Fresh eggs | 220.00/tray | 13 trays | 2,860.00 |
| Sicmil Organic Farmers Association | Basil (20g) Basil (50g) |
40.00/jar 80.00/jar |
6 jars 2 jars |
240.00 160.00 |
| Pursigidong Samahang Manukan ng Danao | Fresh Eggs | 200.00/tray | 7 trays | 1,400.00 |
| Panay Poultry Raisers Association | Fresh eggs Kalibo |
210.00/tray 25.00/kgs |
11.1 trays 14.2 kgs. |
2,331.00 355.00 |
| Magsaysay Poultry Raisers Association | Fresh Eggs | 220.00/tray | 9 trays | 1,980.00 |
| Bitaogan Poultry Raisers Association | Fresh Eggs | 150.00/tray- pullet 190.00/tray- small 200.00/tray- medium 220.00/tray- assorted |
1 tray-pullet 4 trays-small 4 trays-med. 1 tray assorted |
1,930.00 |
| 16,097.00 | ||||
| GRAND TOTAL | 22,648.00 |
Sibol Farmers Association president, Catherine T. Lor expressed her delight for the income they received during the two-day event. According to her, the trade fair boosted their income and became an avenue to showcase their locally-grown products.
“Bilang parte ng programa na ibinigay sa amin, kailangan din namin ng mga pamamaraan ng pagbenta upang magkaroon ng magandang kita. Salamat at may ganitong mga aktibidad, dahil dito hindi lang kami kumikita, nakikilala rin kami bilang SAAD farmers, na tunay na natutulungan ng programang ito,” said Catherine.
[“As beneficiaries of this program, we recognize the importance of effective marketing strategy to ensure a good profit. We express our gratitude for initiatives such as the Trade Fair, which not only contributes to our financial gains but also elevates our identity as SAAD farmers. This program has truly helped us in our success, and we appreciate the opportunities it has provided.”]
Moreover, the FAs plan to harvest more of their products in the coming months and will be anticipating more marketing initiatives such as trade fairs and exhibits in Catanduanes. SAAD Program regularly conducts monitoring activities for these Phase 1 and Phase 2 associations to better guide them in their production and marketing endeavors.###
Writer: Jovinel M. Gianan, DA-SAAD Bicol Information Officer
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