The training with 20 total batches was simultaneously conducted within 12 days. Three (3) teams from the Regional Program Management Support Office (RPMSO), with each team composed of one marketing staff and one social preparation unit staff, were deployed in the SAAD-covered areas to assist assigned Area Coordinators. Two information officers were also deployed to document and facilitate 16 out of the 20 sessions.

Table 1. Entrepreneurial Mind-setting and Values Formation Training Schedule, Venue, and Participants

For sessions on values formation, trained SAAD Area Coordinators (ACs) empowered beneficiaries with the essential skills in making informed decisions that can impact and define their unique identities by exploring different life values and principles. This approach can lead to the improvement of their economic and social well-being, promote deeper connection, and cultivate more cohesive and productive relationships among association members in the workplace.

Following the discussions, various group exercises were facilitated to evaluate farmers’ marketing capabilities and long-term perspective on how to sustain the project. The participants were divided into two groups and were instructed to list down 10 benefits they could possibly get from the SAAD project, 10 strategies or plans on how to transform the project into a successful enterprise, and 10 positive values possessed by the FAs. 

MAED Unit Lead Ms. Clemente said the outcome of these workshops will serve as a guide for them as implementers to effectively support farmers in marketing their produce and developing their products for greater profitability. 

With the completion of the trainings, group beneficiaries who received livelihood projects ranging from crops and livestock are now ready to enter entrepreneurship and take advantage of market opportunities towards establishing sustainable agri-enterprises. ###

Writers: Ellaine L. Quiamco and Aimee Lou Madjus, DA SAAD 9 Regional Information Officers