Strengthened the program’s communication channels and mainstreamed the program’s advocacy and development approaches by publishing information and promotional materials through the Public Relations and Development Communication (PRDC) Unit. 

Efforts to promote the program were initiated by intensifying the production of varied publication materials in print and digital formats placed strategically into digital repositories for easy and multiple access to carry the program’s message across audiences. Books, regular press releases, and other related materials featuring progress and success stories, magazines, and other text and visual materials to accommodate the general public, and policymakers to forward the program’s undertakings. These materials are  transparency and accountability oriented and aimed to call to act towards institutional support for the program’s thrust.

Forms of communication and information products:

News Compendia

To archive and provide equal opportunities to all regional narratives, Dr. Mula initiated the creation of news, feature, editorial, and other articles compendium to provide readers the ease in reviewing the past activities of the program. The Progression, The Deliverance, The Adherance, The Perseverance & The Progression.

Editorial

The Reality: Capacity to view things on Agriculture and Fishery in their true relations and relative importance to the SAAD Program, Perspectives: SAAD’s capacity to view things on Agriculture and Fishery in their true relations and relative importance

Guidebook

SAAD Social Preparation Guidebook – A manual outlining strategies for community engagement, participatory planning, and beneficiary assessment to ensure effective implementation of SAAD programs.

Extension and Educational Books

In June 2020, SAAD published its first book written by Director Myer G. Mula and Director Dr. Rosana P. Mula of the Agricultural Training Institute (partner institution) entitled “Agricultural Extension and Communication: A Theoretical Guide to Social Preparation of the Special Area for Agricultural Development Program”. The book mainly aims to provide the stakeholders with a reference to basic theories and concepts of extension service. Two books titled ‘Manual on Strawberry Production and Management Practices’ and ‘Why Conurbation Needs a Sustainable Urban and Peri-Urban Agriculture’ were also published online and in prints.

Coffee Table Book

Visually engaging publication that showcases the inspiring stories, achievements, and impact of the program. Through compelling narratives and vibrant images, it highlights the journey of beneficiaries, successful agricultural projects, and the program’s role in empowering rural communities: A book of Success