BUTUAN CITY, March 4, 2021 – “Effective communication is direct, receiver-oriented, and purposive,” said development communication practitioner Marisol D. Tuso to 22 Department of Agriculture – Special Area for Agricultural Development (DA-SAAD) Program Caraga farmers who attended a virtual workshop on organizational communication.
Ms. Tuso discussed the principles of effective communication and how to address common communication barriers. Communication is fundamental in sustaining an organization and resolving internal conflicts.
Moreover, DA Regional Executive Director Abel James I. Monteagudo emphasized that “the success of any organization is dependent on effective communication.” He said that there should be equal opportunity for all members to express their ideas and listen to one another.
Farmers also learned how to develop an organizational communication plan using the BRAVO model, which promotes a specific Behavior that is Relevant and demanding Attention. It should also be Valuable with actions based On Strategies.
The participants were from the Buenaswerte Cosep Farmers’ Association (FA), Masabong Sinayugan FA, Cosep Peoples’ Organization, and Culiram SAAD FA in Agusan del Sur; as well as the Sote Bayabas FA, Antao Swine Raisers Association, Mendizona, United FA, Pamian Timberland FA, and Tupad Upland FA in Surigao del Sur.
The training complements the other capability-building activities designed by the SAAD Program this year to help its farmer-partners become established agripreneurs. ###
Writer: Mark Angelo Pineda, Information Officer- DA-SAAD Caraga
Copy-editor: Natalianne Marie O. Delos Reyes, PR and Comms Officer- SAAD NPMO